KI FURNITURE SHOWROOM TYPOGRAPHIC TREATMENTS

KI Furniture is headquartered out of Green Bay, Wisconsin. In 2012, KI launched Lightline, a moveable glass wall system dedicated to the enhancement of light. To promote the new product and name at Neocon 2012, the “Lightline” type treatment was molded out of white acrylic and suspended in the center of the product (four glass walls). Light was allowed to infuse the space and interact with the type treatment. Three other new product lines were also rolled out—Hub, Affina and Grazie. White walls with molded acrylic letterforms used the magic of light to broaden the showroom’s theme, while also telling specific stories about these product lines.

Recognition:

HOW International Design Annual

Merit Award 2013

signage and wayfinding

NeoCon

Best of NeoCon Silver award

winner for Lightline™ movable glass wall system 2012

AIGA Nebraska The Show 21

Best of Show and Gold Award

Signs II • Publication

Liaoning Science and Technology Publishing House

Creative Director: Ron Sack; Writer: Cliff Watson; Designer: Brandon Oltman; Finish Artist: Joe Liebentritt; Production Managers: Gayle Adams and Michelle Sukup, Account Director: Roman Paluta; Project Manager: Jennifer Kros-Dorfmeyer

You may also like