MID-CONTINENT TECHNOLOGIES IDENTITY

Objective: Design the logo for Mid-Continent Technologies (MCT), a start-up company that researches and develops a unique blend of products and technologies, with the objective to create new products. The logo needed to convey a sophisticated global presence, connoting leading-edge technology and forward-looking vision. The logo was chosen as it expressed an abstract interpretation of a product wireframe, has strong visual movement and global contour lines that morph into an abstract form of the letter “M” for Mid-Continent. MCT considers the logo a success because it conveys the brand as an innovative company at the forefront of the marketplace.

5 SECOND MOTION SIGNATURE

30 SECOND MOTION SIGNATURE

3 SECOND MOTION SIGNATURE

Recognition:

LogoLounge Book 8

Graphis Design

Brandon Oltman Graphic Design, Brandon Oltman Logo Design, Marco Almeida Sound design, Nino Kapatonovich Motion Design, Ron Sack Associate Creative Director

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