SMOKING PHONE

The Smoking Phone is a visual metaphor to drug use, that is targeted to teens. Teens may use mobile devices as an easy connection to drugs in their social lives. In a television spot running nationally, a smoking phone serves as the attention-grabbing icon for this generation of parents. The provocative visual tells parents who suspect their teen is using a cell phone to connect to drugs, "Don't ignore the signs. Go to The Partnership at Drugfree.org for help.” The smoking phone also appears in national print and online media.

As part of a larger rebranding effort in which the organization changed its name to “The Partnership at Drugfree.org,” the 25-year-old nonprofit approached Bailey Lauerman to develop work that would help strengthen the organization’s role as a partner for parents, helping them prevent, intervene in and find treatment for drug and alcohol use by their children.

Recognition:

Print Magazine

2011 Regional Design Annual

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