Assignment
Special Olympics Nebraska approached us with the task of coming up with a theme and design for the 2013-14 Polar Plunge collateral promoting the event. The goal was to attract participants to plunge into the frigid waters, as proceeds went to support the Special Olympics.
Approach
This is one in a series of annual posters that have consistently utilized unique visual concepts to highlight the bone-chilling fundraiser.
Results
The Special Olympics Nebraska committee was very pleased with the poster — and even more excited by the extra revenue generated by additional branded giveaway items such as collectible towels, hoodies, and shirts.
Creative Director: Sean Faden, Carter Weitz, Designer: Brandon Oltman, Digital Artist: Nino Kapetanovic, Account Executive: Emily Chinowth, Retoucher: Joe McDermott, Production Manager: Gayle Adams, Printer: Barnhart Press Photographer: David Radler Model: Nolan Gauthier Logo: James Strange
