ABC WORLD NEWS
ABC World News requested for us to create a series of digital and print ads featuring the new Head Anchor Diane Sawyer. With the world issues at stake, it was important to capture the dedication and role that Diane captures in leading The World News. In addition, we were also requested to create ads for ABC Good Morning America and elevate the lead TV Anchors of George Stephanopoulos and Robin Roberts. These ads served in a pivotal time of world political and economic uncertainty and to bring trust to ABC News channels. As the designer on this assignment, my role was to create the design and layout for the ads while utilizing the ABC World News brand standards. We also helped elevate the design to have an impact on the copy that message in the ads and how it integrated with images shown in the layout. This all elevates the importance of the lead news anchors featured.
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