Recognition:
Merit Award 2011
Logo Lounge
Designer: Brandon Oltman, Art Director: Carter Weitz, Illustration: Brandon Oltman
The Brief: The Bailey Lauerman team logo for the American Heart Association's Heart Walk. The Solution: Walking is a primitive movement, which influenced the logo’s primal aesthetics. The logo is a visual solution to carry the meaning for the heart walk event. Logo was printed on posters and team shirts for Bailey Lauerman participants attending the Heart Walk. One Show Design 2011 Merit Award