The X2 Marketer Conference put on by Phillips 66 Lubracants division was to announce the future of the company’s efficiency by narrowing the focus to their marketers as the company merged down to two main entities: Phillips 66 and Kendal Motor oil as the leading sub-brands to drive Phillips 66 Lubricants company into the future. In the work showcased, I helped create the logo, tradeshow graphics, and video brand style for the event and developed the style and storyboards that our video team helped create for the event. These videos were used as backdrops for the on-stage keynote as well as for digital announcements for the Launch of X2. At the end of this page, you can view the behind-the-scenes of the day capturing the assemblage of the tradeshow, to the experience from the ground and sky.
